市场营销硕士的课程安排如下:
MASTER in MARKETING MANAGEMENT
1: 营销管理(Marketing Management)
2: 服务营销(Services Marketing)
3: 市场调研以及信息分析系统(Marketing Research and Information Systems)
4: 顾客价值(Customer Equity)
5: 企业间营销(B2B Marketing)
6: 品牌管理(Brand equity)
7: 电子商务(e-commerce)
8: 广告与宣传(Advertising management)
9: 营销方案计划(Marketing planning)
10: 奢侈品管理(Luxury Brands Management)
金融硕士课程安排如下:
MASTER in FINANCE
1:货币与金融市场(Money and Capital Markets)
2: 高级公司财务管理(Advanced Corporate Finance)
3: 财务报表分析(Financial Accounting, Reporting and Analysis)
4: 期权与期货(Options and Futures )
5: 资产管理(Portfolio Management)
6: 跨国公司财务运作(Multinational Corporate Finance)
7: 跨国公司财务报表分析(Financial Analysis and Management of International Groups)
8: 固定收益证券和风险管理(Fixed Income Analysis and Risk Management)
9: 金融工程(Financial Engineering)
10: 兼并与收购,通过公司重组创造价值(Mergers and Acquisitions: Creating Value through Corporate Restructuring)
11: 对冲基金投资战略(Alternative Investment Strategies)
III. MBA (Master of Business Administration)
MBA录取条件为:本科毕业,至少三年工作经验,拥有很强的英语读写能力和GMAT或GRE成绩。学费36 000欧全日制,60欧的材料审核费。